Bill Clarke & The Cheese Shoppe – W.C. Clarke’s

In a salute to our oldest customer, roaster and friend, we take the time to highlight and put the spotlight on W.C. Clarke’s Coffee.

Bill Clarke first started in the coffee biz way back in 1976. Think about it. It was just five years after Starbucks started. A long time ago? Yes. A maverick? Absolutely. Imagine walking into a downstairs store that has not changed much since it opened. This is a good thing, as you can truly feel the history of the place. Besides great fresh roasted coffee and fantastic cheese, they are really known as the “Cheers” of coffee. You remember, “where everybody knows your name.” Bill’s shop also serves as a place of conversation and solving of all the World’s pressing issues. They also have an honor system when buying cups of coffee. Customers fill up at the airpot station and leave their money on the counter. You have to see it to believe that it works.

Bill recently lost his wife, June, after a courageous battle with cancer. He was married over 50 years. While battling cancer June was such an inspiration to my wife Kat, writing her notes of inspiration while Kat too was battling cancer herself.

I have enjoyed the 25 year ride. Bill has seen many things happen in my life. We are all in this together. Bill was and always will be invoice #1000, our first invoice at Vournas Coffee Trading. Next time you are in State College, stop by and see it for yourself and tell Bill, Andrew sent you.

Please see above the link for a video of Bill filmed in February about his life in coffee and philosophy in life.

Do What Makes You Happy – Bill Clarke

All the best,

Andrew Vournas